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Ask a Pro is a collection of illustration related questions answered by top art directors, designers, editors, artist representatives and other professionals in the commercial illustration industry.

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How do you justify getting paid for what you do?
(more questions)

Great question. Obviously what we do as illustrators is not in the same league as a Doctor saving lives for a cool 150,000 per year. I can't judge it on an essential service basis. But I do believe we as illustrators provide unique solutions for clients. In our case quality of work and name and style recognition can help a magazine, campaign or publisher achieve financial success. If a person buys a children's book because they like the art or read a magazine article because the spot illustration piqued their interest then we have done our job. It may be entertainment and look like fun ( and most of the time it is fun!) but it does include hours of sitting at a computer or drawing table coming up with professional concepts unique to each illustrators style and problem solving skills. In the end we are selling ideas and style through images. If the client can be successful by hiring the right illustrator to represent them visually and we can all make a few pennies in the process that justifies the fees.

Steve Mack (more answers by this person)
Freelance Illustrator
Steve Mack
http://illustrationfarm.com


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