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Ask a Pro
Ask a Pro is a collection of illustration related questions answered by top art directors, designers, editors, artist representatives and other professionals in the commercial illustration industry.
If you have a suggestion for a question or know someone who might be a good candidate to answer a couple questions
Contributors
How do you justify getting paid for what you do?
(more questions)
Ok, let's say this: I have more that fifteen years of experience working as a
graphic designer and illustrator. To be honest mostly as designer, Indeed I consider
all these years were kind of a long training in the creation of images based on
several illustration techniques, learning the possibilities of diverse programs
and messing up everything doing and experimenting with new materials. This experience
has given me enough tools to offer a good creative service, with a variety of
image sense and what I consider an original product. Certainly my background doing
graphic design for many, many years allows me to use and take advantage of prime
design elements as the function and color theory, composition and balance management,
etc. which reflects an effective result in the illustrations to communicate the
idea.
Lately I had been trying to develop my own personal style, with lots of fun
characters and simple shapes; it’s very complex, but youthful with deep
and rich textures. These characteristics plus some ability to synthesize concepts
on a clear and direct image give me the opportunity to provide a unique illustration
service. Well, at least that is what I like to think!
Now, how much do I get paid by my work? Well... that is another story.
Alberto Cerriteno (more answers by this person)
Illustrator + Designer
Alberto Cerriteno
http://albertocerriteno.com/