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If an illustrator has a limited budget to market themselves, what are the top 3 marketing tactics that have the best return on investment?
AGM strongly believes in direct marketing and sending out promos, cards and advertising. Anna is not too keen on Annuals and thinks that they are a thing of the past. The future is the internet and websites such as http://www.illustrationmundo.com who are hot and frequently updated. If Anna believes strongly enough in someone, she will usually lay out the money to help him/her get started which she has done many times in the past. Anna also strongly believes in having her illustrators participate in contest and contributes 25% of the costs. If an illustrator has a limited budget to market themselves, what are the top 3 marketing tactics that have the best return on investment?
Number One would be a website - every illustrator should have their own website to show off their work, tell their story and express themselves (if you have an agent this becomes less important, you can always depend on your agent's website). Number Two would be direct mail - postcards are a quick and inexpensive format to start with. Number Three would be client research - if you can't afford to subscribe to all of the design magazines such as HOW, PRINT and Communication Arts (among many others) you should be hanging out at your local library or bookstore a lot. |
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