 |
|
Ask a Pro Ask a Pro is a collection of illustration related questions answered by top art directors, designers, editors, artist representatives and other professionals in the commercial illustration industry. If you have a suggestion for a question or know someone who might be a good candidate to answer a couple questions Contributors Advertisement
|
Search
How do you decide on using illustration vs. photography?
It depends on the concept or direction of the style of design. If it is a period piece where an illustration might have been more probable a solution I might lean that way to keep it authentic. If it is a traditional ad type design that shows a product that is readily available to shoot I would go with a photo. It's totally up in the air really. Unfortunately budget and timeline are big factors that play a major role. But if you only going to be good for only one of those go with speed, the ad agencies I have been with are always running to the final hour and speed wins over money the majority of the time. How do you decide on using illustration vs. photography?
It almost always depends on the direction from the client and on the project at hand. Its usually very clear in the beginning if it needs a photo or if it needs illustration or neither, and maybe it just needs some general design or artwork, Photoshop compositing, etc to make it work. Just really depends. Also, the strengths for me lie more in combining photography with design since most of my traditional illustration and drawing work is a little more 'out there' and not as accessible to clients in style. How do you decide on using illustration vs. photography?
I guess i kinda touched on that. I'm more of a photography guy. I've been trying to branch out into using illustrators a bit more. I've worked with some good illustrators, and a lot of them that have been difficult to work with. I guess as the Art Director usually has a bit more control using a photographer. I can control casting, sets, props, background, style of photography, and in retouching, I can ultimately make it whatever i want. I can direct a Photo illustrator on how tom make it what i see in my head.
With an illustrator, you let go a bit more, and allow it to become his or her peice of artwork. You really have to trust the illustrator and let go of any pre-conceived notions that you have, or you end up driving him and yourself crazy trying to achieve what is in your head. I choose illustration when i know something is virtually impossible to achieve in a photograph, or if there is a specific mood or attitude that i know can only be achieved through illustration. How do you decide on using illustration vs. photography?
I'm not sure I could say exactly... it depends on the reaction I want to get from the audience I'm attempting to reach and the subject I'm trying to create. How do you decide on using illustration vs. photography?
The choice between illustration and photography primarily lies in the
availability of assets within the company. For instance, if certain
outerwear pieces aren't available for photographing - we take pictures of
existing samples and have illustrators render them out. It also depends on
the concept and art direction of the particular task. It's all kinda luck
of the draw and what we believe the client is asking for. How do you decide on using illustration vs. photography?
I think illustration great for smaller articles and departments that need a humorous approach, or lifestyle subjects that demand characterization of people for maximum storytelling. I like to use full page illustrations to open feature stories when an abstract concept needs to be communicated. Photography is great for stories about real people and events, or fashion. But illustration works best when the story is more entertainment oriented and when it is difficult to solve with photography. My favorite illustrations involve people in interesting situations, or small spot illustrations that help break up an otherwise grey page of text. How do you decide on using illustration vs. photography?
For me it really boils down to what the piece or project is trying to
convey and say to people. If illustration can do it better and more
effectively then I would go with illustration or vice versa. I'm not
tied to a specific medium, but I do really appreciate the natural and
human touch that illustration can bring to a project. Very alive,
organic. How do you decide on using illustration vs. photography?
just depends on the vibe of the piece I'm working on. it's hard to say...the project will usually dictate. |
Advertisement
|
