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Ask a Pro
Ask a Pro is a collection of illustration related questions answered by top art directors, designers, editors, artist representatives and other professionals in the commercial illustration industry.
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Why should an illustrator take on a rep or agent rather than represent him/herself?
(more questions)
Not all illustrators should be represented, only the ones that really want to be. If an illustrator has the time to do all that a rep or agent does, then when do they find the time to illustrate? At AGM, there are 4 women working full time, about 160 hours a week. They handle all the business development, marketing, promoting, advertising, public relations, preparing of quotes, negotiating billing ect. All this for a 25% commission of the business that they bring in. If any illustrator doesn't see the advantage in having a great rep, then they shouldn't have one.
Anna Goodson (more answers by this person)
owner
ANNA GOODSON MANAGEMENT, INC.
http://www.agoodson.com
