Ask a Pro

Ask a Pro is a collection of illustration related questions answered by top art directors, designers, editors, artist representatives and other professionals in the commercial illustration industry.

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How do you like to see work from an illustrator?
(more questions)

Seeing a website probably provides the best view to what an artist is about and hopefully some of idea of their personality and interests. You can tell if they're focused on one style, if they have 'found themself' within their art, what type of work they're doing and probably how prolific they are. That website also says they care enough about their illustration to go through the laborious process of designing and putting up a website. It's still fine for an artist to email two to three low res jpegs to review in place of a website but the website is definitely more helpful.

Printed packages are fun to get, I still enjoy opening great mail - something that reminds me of my days as an art director. However if the work isn't great or appropriate to the agency sending a fancy package won't make a bit of difference. Opening dismal or poorly put together packages is never fun - something that also reminds me of my days as an art director. As with most agencies, at Magnet Reps we don't return unsolicited samples or packages so I always feel guilty when I receive a really elaborate one that someone has put a bit of money into. I suppose with the really creative stuff it's very likely that the artist will be right for some agent and hopefully they were on the artist's mailing list too. My advice to artists planning on sending out a big expensive package: Send an envelope out first with 4 or 5 printed samples and a SASE or postcard with 'check here' options. Options could be along the lines of A/ I love your work, give me a call! B/ I think you have potential, keep mailing me things. C/ Your work is not right for my agency, thanks anyway. That will give reps an easy and expense free way to communicate with you directly and it will save you a chunk of change in the long run. You'll be able to spend your money on the reps that really may be interested in working with you.

Lastly, the work is very important but even good work from an illustrator that sends a generic email or letter (even worse!) saying 'Dear Sir . . .' is a real turn off. If an artist is sending an email to thirty reps they should spend the extra day needed to get the names of the people they are addressing the message to, and send the emails individually. It's just professional courtesy. If we sent letters like that out to clients they'd never call us back!

Chrystal Falcioni (more answers by this person)
Artist Representitive, Owner
MAGNET REPS
http://www.magnetreps.com


How do you like to see work from an illustrator?
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Most mass emails get forwarded to my junk folder so I never even see those. I do look at my mail even though so much goes in the garbage, I still think it's probably the best way to get work in front of me at a reasonable cost. The best route is to call a CD set up a time to come in and show a book, pound the pavement. It's always nice to put a face to an illustration and get to know the person you might be working with.

Allen Boe (more answers by this person)
Creative Director
Allen Boe Design
http://www.allenboe.com


How do you like to see work from an illustrator?
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If you mean after I've begun working with them... at first digitally, in pencil or linework. I like to have the chance to work with the illustrator vs having him finish the work and say here you go. Or even ask for comments at that point. If its finished, you don't want to nitpick it. Then it feels like your telling them how to make art. I wouldn't want anyone to tell me how to paint a painting. I paint what i want, and if i'm happy that's all that matters. Fuck you if you don't like it. So, starting with pencils helps me as the Art Director bring some of my vision to the illustration, and makes me feel a bit more comfortable commenting. And then being able to comment in stages and have a say when it comes to color helps a lot. If you, as the illustrator, are working with a good AD, he will not only make your work a bit of his own, and appease his client, but he will make it better. He will challenge you to think of things you never would have. Help you focus on an idea vs. just a cool piece of artwork. If you work with a bad AD, he'll fuck up your illustration and take you on such a hellish journey, that you'll wish you stayed home. I like to get finished art digitally, and with some sort of color print to match. That's if the image will be reproduced digitally or will be in a publication. If you mean how do i like to see work from an illustrator when looking for an illustrator, i would say online in the context of a well-designed site that is fun to navigate through.

Dustin Smith (more answers by this person)
Creative Director
DDB
http://www.ddb.com/


How do you like to see work from an illustrator?
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I like seeing what they’re thinking in rough sketch format– thoughts of their process along the way is always good. Most illustrators that I’ve worked with are not into really heavy direction and that’s fine wth me. I do think it’s actually exciting to collaborate with illustrators, as long as they don’ t feel confined or threatened by my direction.

Julie Cristello (more answers by this person)
Owner
Crease Handbags
http://www.crease-sf.com


How do you like to see work from an illustrator?
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Presentation really doesn't matter - although my biggest pet peeve is a exclusively-flash portfolio site. Designers and art directors have to be able to quickly pull a jpg as a reference. It's a pain to do screen shots and shit. Ok, I'm just lazy. But dammit, more jpgs. Bigger too! Clean html design, lots of big beautiful images - unless you are Jason DeAquino and you draw on matchbooks...

Toby Grubb (more answers by this person)
Designer
Burton
http://www.burton.com


How do you like to see work from an illustrator?
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I like to see it online first, then I like to see books if I think its a fit.

Francesca Prada (more answers by this person)
Producer/Director/Writer
Diana Films
http://us.imdb.com/name/nm0694931/


How do you like to see work from an illustrator?
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SIMPLE is best! I always like seeing the work in the quickest and coolest way possible, without'bells and whistles' and other unwanted distractions.

Don Clark (more answers by this person)
Art Director
Asterik Studio
http://www.asterikstudio.com


How do you like to see work from an illustrator?
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personally, I'd rather look on a website or a super nice printed book. I really hate those postcards for the most part. seems like a waste of paper...

Eric Baldwin (more answers by this person)
Design Director
Gargantua Design
http://www.gargantuadesign.com


How do you like to see work from an illustrator?
(more questions)

This depends on the type of project and what the timeline can allow.

For a lengthy project I'd like to present the illustrator with the overall concept, direction and brief. Then let them have some time to do their thing and then I'd like to see some rough thumbnails or sketches that simply convey the mood, nothing too fine tuned. Color is ok at this point, but I'm looking more for what he/she is saying and if it supports the project. We can always tweak and perfect the illustration, but I don't want to break the illustrator too much. The reason to hire them in the first place is based on their style so you want to give them enough freedom within the bounding box of the project.

For a project that has a quick turnaround. You basically just have to have a lot of trust in the illustrator that you've hired and believe in their work and style and what they bring to the project. So what they would present would be a piece that's 80-90% there and then we can make minor changes as needed. Just a faster process overall.

These aren't set in stone. If you have someone that is amazing and you completely trust them to nail it on the first shot then go for it. But sometimes it doesn't always work on the first shot. The important thing is for the person who is hiring the illustrator to be as clear and upfront as possible with the brief/direction/concept at the beginning of a project as well as knowing the style of the illustrator they've hired.

Ron Thompson (more answers by this person)
Design Director
Stop Breathing
http://www.stopbreathing.com


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