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Ask a Pro Ask a Pro is a collection of illustration related questions answered by top art directors, designers, editors, artist representatives and other professionals in the commercial illustration industry. If you have a suggestion for a question or know someone who might be a good candidate to answer a couple questions Contributors Advertisement
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What's your process when working with an illustrator?
There is a range depending on the background and experience of the artist but generally once I have decided I'm interested I just send them an email or give them a call to start the ball rolling. I will never tell an illustrator to keep me on their mailing list if I know I'd never rep them, I would never waste someone's time that way. But we only like to add so many artists in any given period so I don't always take on every artist I like. Sometimes I see something so good in only one or two illustrations that I tell an artist to keep me in the loop, but the way they develop isn't always what suits me in the end.
What's your process when working with an illustrator?
I really like to give them the most creative control possible. I like to lay out a timeline, tell them what I’m thinking and what I’m expecting from them, and let it go from there. What's your process when working with an illustrator?
I usually start with a very detailed creative brief which states the deadline, budget, and general concept for the illustration. I also try to include the text of the article so the artist has an opportunity to get ideas from the story, and perhaps even pitch something completely different. Some illustrators want a lot of direction, and others want to be able to pitch an idea. I am usually open to both. There are a few times when I know exactly what I need illustrated and just need to work with someone who can execute it in a style I like. I always request a rough sketch of some sort before going to final. I try to give reasonable deadlines as it's hard to expect something brilliant on a two-day turnaround. I think I am pretty easy to work with and very clear about what my expectations are. I have never worked with an illustrator that couldn't give me what I asked for. It's all about good communication. What's your process when working with an illustrator?
When working with an artist or creative-minded pro it is important to establish parameters in a concise, one page creative brief. Project specifics feature overall concept, mission, due date, size for final piece, and al listing of all other artists involved. For art directors, if a certain style has been sold representing the particular artist, then let 'em know. For artists, listen closely, analyze all documents and then follow up with a call to openly discuss expectations, deliverables, style and mood (you know the drill). For me, it is important to keep the assignment open-ended allowing the artist opportunity to fully realize their individual voice and personal perspective to do their best work. Great work comes from those who research, experiment and express confidence in articulating their direction. At times, artists need to work out more than one solution. If you work with good people, consistently deliver so that you get a repeat opportunity. |
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