 |
|
Ask a Pro Ask a Pro is a collection of illustration related questions answered by top art directors, designers, editors, artist representatives and other professionals in the commercial illustration industry. If you have a suggestion for a question or know someone who might be a good candidate to answer a couple questions Contributors Advertisement
|
Search
You were an art director for a long time . . . what type of work did you art direct? How do you think this experience helps you as an artist rep?
Prior to Magnet Reps I worked as an art director in in-house art departments for corporate retail and the fashion industry, but the majority of my art directing experience was in magazine publishing. Over the years I worked on seven magazines and had the privilege of art directing two launch publications from 'birth' - very rewarding experiences. Art directing creative for a large organization is more varied with work that ranges from advertising, catalog and other forms of print marketing and promotions to product, packaging, window displays, even events. My experience as an art director helps me every day with Magnet Reps, besides the practical issues of negotiating and contracts, I tap into my art director background often to communicate with creatives in a way that seems to make their lives simpler and meet their needs. My past also helps me pick out potential stumbling blocks on jobs before they happen (which both the client and illustrator find quite helpful). |
Advertisement
|
