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7 Elements of an Effective Portfolio Website
Over the next 7 days at Escape From Illustration Island, I’ll be covering the most important elements that make up a successful online portfolio website, and how to use them to the best effect, in a series called 7 Elements of an Effective Portfolio Website.
What does it mean to have a successful portfolio website?
This means that when an Art Director or other type of potential client visits your site, they get a clear sense of who you are, what you do, and why you are the right person for their project. Ideally, a winning portfolio will lead to more contracts, more referrals, and more work doing the types of projects you really want to do.
The way I see it, there are 7 major points to focus on when creating or refining your online portfolio:
Site Design
Image Gallery
About Page
Contact Page / Call to Action
Testimonials / Recent Projects
Blog / News Page
Process Page
As I mentioned, I’ll be exploring these elements in detail over the next 7 days. In fact, I’ve already started here. If you follow the steps in this series, you can apply these ideas to your own online portfolio, which will maximize the potential effectiveness of your promotional efforts in a growing sea of Illustrators.