Interview with illustrator Federico Jordan
Federico Jordan is an internationally recognized illustrator living in Mexico. His work has been published in Forbes, Harvard Business Review, The New Yorker and Wall Street Journal among others. He received formal training from Academy of San Carlos in Mexico City and graduate studies from Autonomous University of Nuevo León in Monterrey, Nuevo León, Mexico.
Please describe a typical day?
Meters away from my window are the bell towers of San Francisco, the main bell wake me up at 6:30 am and then I plan my day.

Personal piece printed by Studio on Fire. Minneapolis, MN.

The New Yorker. Art direction by Max Bode.
What is working environment like?
Lately I look for lightness in life, working with the material I need at the moment. The main reason is to try to avoid distracting my attention to achieve focus.

View from my bethroom´s window. Photo by Oliver Maerz.

My desk. Photo by Gabriela Fanti.

Walking outside my house. Photo by Oliver Maerz.
What is your process for coming up with new ideas?
I always look for poetic meaning behind the sign. As creator, I am suspicious of the roads, the systems and methods; I prefer to get lost on the trails and trust in my intuition and talent. However, the rhetoric figures helps me to resolve promptly the message. Hyperbole, oximoron and prosopopoeia are constant resources in my work.
Your work is a mix of art + ___________?
Intertextuallity
What is something new you have noticed or learned recently?
I have studied the South School and its universal constructivism.
Can you suggest 3 artists or illustrators we should check out?
This morning I admire the work of Joaquín Torres García, Bart van der Leck y Michael Bartalos.
Top 5 Influences/Inspiration
God, Gabriela, Muki, my parents and art director Óscar Estrada de la Rosa who is the flagship of design in México and my work.
Top 5 favorite things in life
Learn, see, love, draw and Crème brûlée.
Top 5 bands/singers
Miles Davis, Amparo Montes, Agustín Lara, Kings of Convenience, Simplynoise.com
What are your top 3 favorite web sites?
Links
- Portfolio: http://www.fjordan.com
- Portfolio: http://www.theispot.com/fjordan
- Portfolio: http://www.rappart.com
- Facebook: http://www.federicojordan.com
- Twitter: @fjordan
Tags: Federico Jordan



